Full training
Jan’s email schedule for BF:
Nov 25, Monday (Email 1) - Why I learn languages like I play chess; introduce products at the end
Angle: Explain the method
Nov 26, Tuesday (Email 2) - Meet Stefano
Angle: Show the teacher, make it human
Nov 27, Wednesday (Email 3) - Testimonials
Angle: Social proof
Nov 28, Thursday (Email 4) - FAQs
Is it available for other languages as well?
Angle: taking away doubts/objections
Nov 29, Friday (Email 5) - Offer + benefits
Angle: make the offer
Nov 29, Friday (Email 6) - Reintroduce offer
Angle: make the offer again
Nov 30, Saturday (Email 7) - So many people bought + Secret perk of speaking Spanish, French, Chinese
Angle: create FOMO + explain extra benefits
Dec 1, Sunday (Email 8) - Last day
Behind-the-scenes
Angle: create excitement, make them feel like an insider
Dec 1, Sunday (Email 9) - 6 hours left
Angle: reminder; short email with bullet points
Dec 1, Sunday (Email 10) – 1 hour left (last chance)
Angle; reminder; just one or two sentences to remind them.
Making the most difficult decision of your life.