Playbook

AI Case Studies

How Inner Circle members use AI to save time, make work easier and make more money — extracted from the hangouts, workshops and trainings, with a link to the source for each one.

Area

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A Custom Coaching CRM Built with Claude + Lovable

Amanda · Sales & CRM

Amanda runs a high-ticket one-on-one Australian English pronunciation coaching program (now $4K) plus a six-month program, and had never used a CRM.…

AI Hangout — July 2026 (recording)
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Claude + Gmail + Drive SOPs Drafting Every Support Reply

Vanessa · Customer Support

Vanessa's VA spends about 3 hours a day sorting the inbox and drafting replies; getting that to 1 hour a day would save thousands of dollars per…

AI Hangout — July 2026 (recording)
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"Tina": A Mac Mini Agent Running Help Scout Support from Telegram

Natalia · Customer Support

Natalia was paying a human support employee to answer Help Scout tickets, and Help Scout's built-in AI replies add-on was too expensive (~$45-49 per…

AI Hangout — July 2026 (recording)
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A Self-Updating Sheet Tracking Every Video's Lead-Magnet Funnel

Stefano · Analytics

Stefano tracked his YouTube channel's buckets, themes, views, and conversion rates in a spreadsheet, but a team member had to fill in all the data…

AI Hangout — July 2026 (recording)
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Free API Calls Piping Every Freshdesk Ticket Through Claude

Stefano · Customer Support

Help Scout-style AI reply add-ons cost ~$45-49 per agent per month — "it gets expensive very quickly." Stefano wanted AI-drafted support replies…

AI Hangout — July 2026 (recording)
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Claude Writing a Month of Promo Emails in Her Voice, Formatted for Kit

Vanessa · Content & Marketing

Every month Vanessa's team writes about 10 promo emails, each following a specific format and her brand voice, and then has to upload them into Kit…

AI Hangout — July 2026 (recording)
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Record Everything, Let Claude Turn It Into Newsletters

Jan · Content & Marketing

Valuable ideas from mastermind sessions, calls and WhatsApp threads were evaporating — conversations happened, conclusions were reached, and none of…

Training: AI Workflows Playbook (Sep 2025)
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Voice Memo to Finished Training: The GPT + Gemini Assembly Line

Jan and Olly · Content & Marketing

Olly's expert knowledge for his mentorship programme (Dream 100, welcome sequences, high-ticket coaching) was locked in his head, and turning it into…

Training: AI Workflows Playbook (Sep 2025)
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Five-Minute Campaign ROI Reports From a Raw Stripe Export

Jan · Analytics

After a big shout-out for Teacher AI, the team needed to know whether the campaign actually worked. Stripe's reporting is described as terrible, and…

Training: AI Workflows Playbook (Sep 2025)
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Cursor Boosted the Dev Team 30-40% for Under $100 a Month

Jan · Product & Dev

Building Teacher AI — software to solve the "not enough speaking practice" problem for language learners — requires real development capacity, and…

Training: AI Workflows Playbook (Sep 2025)
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AI "Skills" That Write Campaign Emails in Your Real Voice

Stefano · Content & Marketing

Campaign emails have to sound authentically like you, but writing every word from scratch eats hours. Generic AI writing is fast but strips out the…

Notes from Rome (June 2026)
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A Custom GPT Fed 20 Sales-Call Transcripts Fixed a Dead Sales Doc

Emma · Sales & CRM

Emma tweaked the sales doc for her high-ticket pronunciation program to test a different copywriting technique, and it stopped converting — even…

High-Ticket Workshop with Emma (recording)