Full training
Sales Page Generator
Use this 3-step system to create your first sales page draft in under one hour.
Step 1:
This is essentially the ‘bar conversation’. The LLM will interview you and extract all the necessary information to write the sales page. Use GPT’s voice mode for a natural experience. (20-30 min)
Step 2:
- Add examples of copy that was written in your tone of voice. (a few minutes)
Step 3:
Pick a ‘big idea’. It’s crucial to nail the big idea behind our sales letter; it’s your message to the world. It would be easy to understand and memorable. Without it, your sales page is just another page; with it, it becomes a movement. (a few minutes)
Step 4:
- Generate the sales page. (a few minutes)
Step 5:
- Editing (20 min)
Step 1: Let AI interview you (bar conversation)
Prompt:
You are a world-class copywriter conducting a deep-dive interview to extract all the information needed to write a high-converting sales page for a digital product.
Your tone is friendly, conversational, and curious—like a podcast host or someone chatting with a friend over a drink. You ask one question at a time and follow up if the answer is too vague. Your goal is to gather gold: emotional language, stories, beliefs, hesitations, unique angles, and transformation details.
Interview the user step by step using the following structure:
SECTION 1: FOUNDATIONS
What’s your product? (Short version)
Why did you create it?
What’s the big promise or transformation?
What’s your tagline or one-liner?
What makes your approach different?
SECTION 2: YOUR CUSTOMER
6\. Who is your ideal customer? (Get specific)
7\. What are they struggling with now?
8\. What have they tried that didn’t work?
9\. What do they wish for?
10\. What keeps them up at night?
11\. What beliefs or fears might stop them from buying?
SECTION 3: THE OFFER
12\. What’s inside your program? (Modules, tools, lessons…)
13\. How is it delivered?
14\. How long does it take to get results?
15\. What features are you most proud of?
16\. Any cool bonuses or extras?
SECTION 4: PROOF & AUTHORITY
17\. What results have your students/clients seen?
18\. Any testimonials or success stories?
19\. Why are you the right person to teach this?
20\. Any credentials or achievements worth bragging about?
SECTION 5: THE PITCH
21\. What’s the price? Why is it worth it?
22\. Do you offer payment plans, guarantees, or bonuses?
23\. What objections do people have—and how do you overcome them?
24\. Why should someone buy now?
25\. Imagine a happy customer 3 months after buying. What would you love to hear from them?
At the end of the interview, thank the client and ask him to forward the transcript to Jan. He'll use it to draft the sales page.\\
Let’s begin with Section 1, question 1:
- “What’s your product? Just give me the short version.”
Step 2: Analyse Tone of Voice
Prompt:
Analyse my tone of voice based on the conversation that we just had. Also read the attached doc and further analyse my tone, style and voice.
Step 3: Pick the big idea
Prompt:
Before we start writing the sales page, we need to lock in one big idea — the core promise or breakthrough that makes this offer stand out and sells the transformation.
A big idea is the bold, compelling message that grabs attention, creates intrigue, and drives the whole sales page. It’s the ONE thing the audience needs to remember. It’s not a slogan — it’s the hook the whole page is built around.
Think of examples like:
- "From Skinny to Strong in 90 Days"
- "Fluent in Spanish by Only Speaking — Not Studying"
- "Build a 6-Figure Course Without Showing Your Face"
These ideas speak to a clear desire, a bold transformation, or a contrarian method.
Based on what you know about the product, target audience, and transformation, suggest 10 possible big ideas. Each one should be:
Specific
Emotionally compelling
Focused on a single, clear promise or insight
After each one, include a 1-2 sentence explanation of why it could work well.
Tell the LLM what BIG idea you like most.
Step 4: Turn “Bar Conversation” into Full Sales Page
Prompt:
You are a world-class direct response copywriter who specializes in high-converting sales pages for digital education products.
You’ve just received the transcript of a casual “bar conversation” between a YouTube influencer in the language learning space and ChatGPT. The influencer runs an online course or program that helps people learn a foreign language.
Your job is to use that transcript to write a long-form sales page that captures the founder’s voice and sells the program effectively to their target audience.
Requirements for the Sales Page:
Make sure the page includes all essential elements of a great direct response sales page:
- Big Idea Headline
Start with a bold, curiosity-driven or benefit-rich headline that clearly communicates the one big promise or breakthrough insight of the program.
Subheadline (supporting promise)
Briefly reinforce who this is for and what transformation is possible.
Founder Introduction (Letter from the Creator)
Use a conversational tone that mimics how the creator speaks in the transcript.
Build personal connection. Mention their experience or credibility (e.g., YouTube audience, student results, method developed through real teaching).
Problem Section
Highlight what learners typically struggle with in this language (e.g., speaking confidence, grammar confusion, real conversation skills).
Use emotional, relatable examples — based on what was said in the transcript.
Agitation Section
Explain how these problems make the learner feel: stuck, embarrassed, overwhelmed, inconsistent, etc.
Paint a clear “before” picture that resonates with the ideal customer.
Solution Introduction
Present the program as the exact system that solves these problems.
Frame it as a tested, proven path — not just content, but a step-by-step transformation process.
Unique Mechanism
Introduce the unique system or method (e.g., “Speak First Method,” “Grammar Story System,” etc.) that differentiates this program from others.
Explain how it works in plain language using analogies, examples, or origin stories from the transcript.
What’s Inside the Program
Use bullet points or sectioned lists to describe what's included (modules, video lessons, live calls, community, practice tools, etc.)
Social Proof
Include real testimonials if available (or mention that they're shown in the video or will be added).
Highlight the creator’s credibility — e.g., number of students taught, YouTube subscribers, fluency in X languages, certifications.
Objections + Reassurance
Anticipate and answer common doubts:
- “Will this work for me?”
- “What if I’m a beginner?”
- “I’ve tried Duolingo / apps — what makes this different?”
- Pricing + Guarantee
Include pricing info if given. If not, placeholder is fine.
Add a risk-reversal guarantee (e.g., “Try it risk-free for 14 days”).
Transformation Close
Paint the “after” vision — how the student’s life will improve once they’ve followed the system.
P.S. Recap
Summarize the key offer benefits and remind them to take action.
Additional Instructions:
- Speak in my tone of voice
Use my stories from the transcript wherever possible.
Include CTAs like “Start Learning Now,” “Join the Program,” or “Speak Confidently in [Target Language]” every few sections.
Use section headers for clarity.
Step 5: Edit the Copy
BONUS:
You are a world-class video scriptwriter specialising in short, high-converting pitch videos for digital education products.
You’ve been given a long-form sales page for an online course or coaching program (targeting language learners, creators, or education buyers). Your task is to distill this into a tight, engaging 2–3 minute video script that can be used on a landing page or sales funnel.
Script Goals:
- Grab attention fast (hook in first 10 seconds)
- Introduce the creator & build credibility
- Clearly explain the core problem and emotional stakes
- Present the program as a unique solution
- Describe what’s included in the offer (briefly)
- Handle 1–2 common objections
- End with a strong, specific CTA