Full training

Training and Templates for Creators in Education

Exclusively for Inner Circle Members @ Creator Empires

Hey!

If you’re new to ‘Langpreneurship’ and want to understand the fundamentals of building an online language business, watch this video first:

VIDEO - How to Use Online Business Fundamentals to Build a Language Business

Watched it? Cool.

To build a successful online language business, you need three things:

A big audience that trusts you (quality traffic)

Turn more viewers into customers (conversion)

Get customers to spend more (good products/offers)

On this page, you’ll find guides that help you nail each of these aspects.

Here we go…

1. Traffic

YouTube

The best way to grow your YouTube videos is to create videos that people want to watch. You need a solid video identification process.

Here’s how to research winning video ideas for free:

A Simple Way to Research Winning YouTube Ideas (shared by Chris)

Already have 100s of videos on your channel?

The easiest way to get more views is to do more of what’s working; repurpose old videos. This way, you can get the maximum amount of views with minimum effort.

How to repurpose your winning videos

And if you want to make more from AdSense:

How to place mid-roll ads properly and make more with AdSense (shared by Arieh):

Struggling to create videos by yourself?

Maybe it’s time to build a production team…

VIDEO: How to Build a YouTube Production Team

How to get more leads from YouTube

Once you're getting a ton of traffic, you need to capture your fans’ email addresses. Here’s are the best ways to do that:

Promote a lead magnet in each video

Show a screen recording of what the sign up process looks like

Print the lead magnet out, show it in your video

Optimize your opt-in pages for mobile

Mention the lead magnet in a pinned comment

Potentially mention your lead magnet in different places in your video

Use the community tab to promote your lead magnets

Show your face when you promote it in the community tab

Add QR codes to your videos so that people who watch on TV can easily sign up

Test what kinds of lead magnets or PDF work, stick to that format

General rules for CTAs (credits to Chris):

Avoid CTAs at start of video.

⁠Aim for 1 CTA per video, 2 max. 1 per 10 mins video, 2 per 30 mins.

⁠Aim for 3-4 mins in or 30-50% into the video. Whatever comes first.

⁠Keep main the CTA pitch below 45 seconds, ideally much shorter.

⁠Always give social proof in the pitch.

⁠Always make sure landing pages are optimized.

2. Conversion

Convert more leads by setting up a welcome sequence and running regular promotions.

VIDEO: How to Write a Welcome Sequence that Converts Well

CHECKLIST: How to promote the same product to your audience every month - without exhausting your audience.

Black Friday Email Sequence

How to Write a Nurture Sequence

How to set up a system to collect testimonials automatically

Here’s a template you can use to track your conversion rates:

Sales Funnel Evergreen Tracking Template

3. Product

Once you have customers, you’d want to make them worth more. You can do that by building a course ecosystem. He’s how Olly did that for StoryLearning:

VIDEO - How to Build a Million-Dollar Course Ecosystem for Your Language Business

Other resources

Training Videos

How to Track Sales for Creator Businesses (from the mastermind in Tenerife):

  • https://youtu.be/IC28Hup7kIk

Course, Course or Conference? What’s the best way to learn?

https://youtu.be/ZNW25rJL7hk

E-Books

Olly's Casy Study: Blueprint Of A $10M Online Education Business.

In this free 117-page case study Olly shows how his education business StoryLearning works.

Apparently, it's so good that some biggest creators in education (big names we all know) read it and decided to hire Olly as their mentor.

You can get it for free here:

  • https://ollyrichards.co/
  • Tips

Tips for hiring and firing (from Chris)

Software

Course Software

Kajabi - Good if you’re looking for an all-in-one platform. It is ideal for memberships, and community, has a very solid page builder and can do your email marketing. It’s slightly more expensive than Teachable but you won’t need other email marketing software which can end up saving you money. Not recommended if you want to ‘decentralize’ your software.

Teachable - It’s slightly cheaper and it’s very easy to use. It’s ideal for course creators who don’t need extensive marketing tools or highly customizable designs but want an easy way to manage and sell courses. The best thing about it, it remits VAT/ US sales tax!

Email Software

Many of us are a big fan of Kit (formerly ConvertKit).

If you sign up through our affiliate link I (Jan) will jump on a 60 min call with you to help you create an email marketing strategy:

https://partners.kit.com/1axcofev1mqe

Want more?

Events:

Join our Langpreneur Events in Lisbon (Sept 22-27)

Offer unlimited speaking practice to your students:

How get a Clone on Teacher AI

Have a friend who can benefit from the Inner Circle?

Invite for the Inner Circle

Questions?

Or anything you think we should add? Mail me at jan@creatorempires.com